Friday, September 7, 2018

Renowned Artist & Illustrator Marianella Arocha 'La Tarula' Creates Charming Artwork, Merchandise and Books

Welcome to the charming world of Marianella Arocha, the beloved artist & illustrator is known as ‘La Tarula‘. Her artwork is collected by adults and children worldwide – loved for her original, colorful characters and delightful scenes. 

She is the proud mother of twins who are her source of inspiration and give her an abundance of creativity to develop her work and designs. La Tarula has achieved remarkable success during her 15 year artistic career, creating countless illustrations and artworks exhibited during Miami Art Week, gallery shows and events. 

The famous Venezuelan artist and illustrator is based in Miami, she recently launched her first children’s book “We 1, 2, 3” at Miami Children’s Museum and Altamira Libros in Coral Gables. Families, caregivers and children gathered to enjoy an exciting book reading of “We 1, 2, 3” and received goody bags and surprises.

La Tarula is known for her adorable characters and colorful visuals that transform and brighten any space. Most recently she added her artwork to the bar & lounge area of the Aloft Hotel in Coral Gables.

The artist creates charming artwork, art merchandise and children’s books that are playful and fun, with her own unique, recognizable style. Marianella discovered her drawing skills by chance. She was self-taught in the beginning, but has completed many art programs over the years and it has been an exciting challenge for her to grow.

In 2005, Marianella studied Drawing and Illustration at the Escuela de Historietas López y Allaco in Caracas, Venezuela. Later in 2016, she completed a Digital Drawing and Illustration program at Factory Arte School in Bilbao, Spain. She also had the opportunity to participate in a Pattern Design workshop at Bilbao Arte

In 2008, motivated by her entrepreneurial spirit, Marianella decided to embark on an ambitious and creative project launching her first line of calendars and agendas under the name of La Turula. She began creating religious figures, traditional folk images, and celebrity characters, bringing out their childlike features in a multi-colored stage. Shortly after that she added notebooks and other merchandise into her repertoire, which are still actively being sold in Venezuela along with chocolate labels for a company called Chocolates El Rey, a Venezuelan chocolate manufacturer. 

Marianella has collaborated in many private projects – decorating children’s rooms with her illustrations and designs, personalizing private parties and highlighting several public spaces such as the Pediatric Department of the Perez de Leon Hospital in Caracas, Venezuela’s Metropolitan District; and the Sana Sonrisa Pediatric Dental Clinic in Caracas, as well as other private projects.

During Miami Art Week in December of 2016, Marianella participated in the collaborative exhibition called ‘Stripes and Icons’, exhibiting her series of works “Playing with the Big Ones”, which were made with acrylic and printed on wood for the show. In March 2017, three of her artworks were included in the Wynwood Juried Art Show, Winter Edition 2017 and she was recognized with an award, winning 3rd Place in the Digital Art format.

You can learn more about this multi-talented artist and pick up one of your very own La Tarula pieces today at

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