Monday, March 17, 2014

Artist as an Entrepreneur Institute Returns to South Florida June 2o14 - Miami Art Scene™ is proud to be instructing the Branding Course again this year.

Miami Art Scene™ is proud to be instructing the Branding & Marketing Module at the Artist as an Entrepreneur Institute (AEI) 2o14 for another year in a row. This is a highly acclaimed program that is changing the way that artists do business - presented by the Broward Cultural Division in alliance with The Community Partnership for Arts and Culture (CPAC), and ArtServe. The Artist as an Entrepreneur is an artist-focused course of study designed to assist artists (visual, musicians, writers, media, theater, performing arts) by cultivating and advancing their business skills. The program is presented on four (4) Saturdays in 2o14 during the month of June. AEI will be offered as 2o classes convening for full-day sessions, 9am-6pm on June 7, 14, 21 and a Business Clinic & Workshop on June 28 from 9am-2pm. The program is led by a premier faculty composed of leading business practitioners and artists familiar with arts and culture from the South Florida region. Faculty members instruct artists through a series of lectures, panels and discussions.

AEI will be held at the renowned arts incubator ArtServe, located at 135o East Sunrise Boulevard in Fort Lauderdale, Florida 333o4. ArtServe is a long-standing nonprofit arts and cultural organization, a magnificent venue space comprised of 25,ooo square feet. The facilities are provided at low rates to artists and nonprofit organizations. ArtServe's scope of services has expanded and numerous programs have been added to meet the demands of the South Florida arts community.

Through private and public funding, ArtServe has developed a series of programs aimed at strengthening and assisting local artists and nonprofit cultural groups in their business-related and marketing efforts, it has become a national model and icon for other arts incubators and artist-support groups.

Artists of all disciplines are encouraged to attend including but not limited to: visual artists, sculptors, illustrators, metalworkers, writers, dancers, jewelers, musicians, performers, media/filmmakers, photographers, crafts, designers and all interdisciplinary artists. More than 4oo artists have graduated from this groundbreaking Institute and many with exceptional success stories. Registrants will recieve an AEI course book, an indispensible resource for artists. Developed by CPAC, the course book features exercises and readings to prepare for each session, and is tailored to the specific needs of artist entrepreneurs. The Business Plan Clinic's topics, 'Working Effectively with Lenders' and 'Developing a Brand', will guide participants through preparation of a simple business plan, an essential tool for any artist. Miami Art Scene's Founder & Principal Katerina Wagner has been invited once again to instruct the Business Plan Clinic's, 'Developing a Brand' module. She will be discussing what a brand is and how to build one, as well as examining how to harness the power of branding and how artist's can leverage their brand to maximize their business's success.

Designed to help artists operate in the marketplace more successfully, the AEI course curriculum covers all aspects of developing an artistic business. It helps identify and develop a personal brand, develop strategies for communicating with target markets, raise capital and identify a variety of tools for protecting one's work legally. The cirriculum offers critical support, enabling artists to contribute to strengthening the vitality of the larger urban arts and culture sector. Participation costs $100 and includes light refreshments and free parking. For members of ArtServe, registration is $75. Miami Art Scene has partnered with the Broward Cultural Division to offer our audience the discounted rate of $75, please RSVP Online; and indicate in the field provided that you are registering via Miami Art Scene to receive the discounted fee. For more information contact Adriane Clarke at (954)357-7530. View the Artist as an Entrepreneur webpage for more information about the course and its history, and read news coverage from past years.

CPAC, program founder of the AEI, has provided comprehensive business training to more than 800 artists nationwide; this service is made possible by the generous financial support of the Cleveland Foundation, the George Gund Foundation, the Kulas Foundation, and the John P. Murphy Foundation.

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