Welcome to the charming world of Marianella Arocha, the beloved artist & illustrator is known as ‘La Tarula‘. Her artwork is collected by adults and children worldwide – loved for her original, colorful characters and delightful scenes.
She is the proud mother of twins who are her source of inspiration and give her an abundance of creativity to develop her work and designs. La Tarula has achieved remarkable success during her 15 year artistic career, creating countless illustrations and artworks exhibited during Miami Art Week, gallery shows and events.
The famous Venezuelan artist and illustrator is based in Miami, she recently launched her first children’s book “We 1, 2, 3” at Miami Children’s Museum and Altamira Libros in Coral Gables. Families, caregivers and children gathered to enjoy an exciting book reading of “We 1, 2, 3” and received goody bags and surprises.
La Tarula is known for her adorable characters and colorful visuals that transform and brighten any space. Most recently she added her artwork to the bar & lounge area of the Aloft Hotel in Coral Gables.
The artist creates charming artwork, art merchandise and children’s books that are playful and fun, with her own unique, recognizable style. Marianella discovered her drawing skills by chance. She was self-taught in the beginning, but has completed many art programs over the years and it has been an exciting challenge for her to grow.
In 2005, Marianella studied Drawing and Illustration at the Escuela de Historietas López y Allaco in Caracas, Venezuela. Later in 2016, she completed a Digital Drawing and Illustration program at Factory Arte School in Bilbao, Spain. She also had the opportunity to participate in a Pattern Design workshop at Bilbao Arte.
In 2008, motivated by her entrepreneurial spirit, Marianella decided to embark on an ambitious and creative project launching her first line of calendars and agendas under the name of La Turula. She began creating religious figures, traditional folk images, and celebrity characters, bringing out their childlike features in a multi-colored stage. Shortly after that she added notebooks and other merchandise into her repertoire, which are still actively being sold in Venezuela along with chocolate labels for a company called Chocolates El Rey, a Venezuelan chocolate manufacturer.
Marianella has collaborated in many private projects – decorating children’s rooms with her illustrations and designs, personalizing private parties and highlighting several public spaces such as the Pediatric Department of the Perez de Leon Hospital in Caracas, Venezuela’s Metropolitan District; and the Sana Sonrisa Pediatric Dental Clinic in Caracas, as well as other private projects.
During Miami Art Week in December of 2016, Marianella participated in the collaborative exhibition called ‘Stripes and Icons’, exhibiting her series of works “Playing with the Big Ones”, which were made with acrylic and printed on wood for the show. In March 2017, three of her artworks were included in the Wynwood Juried Art Show, Winter Edition 2017 and she was recognized with an award, winning 3rd Place in the Digital Art format.
You can learn more about this multi-talented artist and pick up one of your very own La Tarula pieces today at www.laturula.com
Showing posts with label illustrator. Show all posts
Showing posts with label illustrator. Show all posts
Friday, September 7, 2018
Renowned Artist & Illustrator Marianella Arocha 'La Tarula' Creates Charming Artwork, Merchandise and Books
Labels:
art,
arte,
arte contemporanea,
childrens books,
contemporary art,
illustrations,
illustrator,
la tarula,
marianella arocha,
miami,
miami artist,
miami childrens museum
Location:
Miami, FL, USA
Sunday, August 5, 2018
Famous Venezuelan Artist & Illustrator 'La Tarula' is Launching her first Children’s Book “We 1, 2, 3” at two South Florida Locations
Marianella Arocha - La Turula Children's Book Signings in August! Enjoy a delightful storytime & book signing with renowned artist and illustrator Marianella Arocha known as La Tarula at Miami Children's Museum on Saturday, August 11th from 2-4pm, and on Sunday, August 12th at Altamira Libros from 11am-1pm.
The famous Venezuelan artist and illustrator Marianella Arocha known as La Tarula is launching her first children’s book “We 1, 2, 3” at two South Florida locations, where families and caregivers will enjoy an exciting book reading of "We 1,2,3" to the children and surprises for them as well, ‘La Tarula’ will be there to sign the book! https://laturula.com/products/we-1-2-3
Labels:
altamira libros,
art,
art events,
art lovers,
arte,
artist,
book signing,
children's books,
coral gables,
illustrator,
kids art,
miami,
miami art scene,
miami beach,
miami children's museum,
storytime
Location:
Miami, FL, USA
Monday, September 12, 2016
LOVE: A Typography Challenge By Veronica Ettedgui
Love is hidden everywhere believes renowned artist and illustrator Veronica Ettedgui. She has a traveler’s eye, always searching for new things. But what Veronica Ettedgui is looking for in big cities, small towns, far away places and everyday life are unexpected typographies, specifically the four letters needed to spell LOVE. She is a Venezuelan-based graphic designer whose illustrations and photographic works have been exhibited throughout South America and the United States. For some time now she has been exploring a new world, LOVE: A Typography Challenge. It’s a fun project in which she is armed only with her camera and her desire to find the perfect picture. Ettedgui has earned quite a following, numerous exhibitions, proposals for future shows and an international award.
“The first time I realized I was taking LOVE seriously was when I got an email from a California-based design magazine, Communication Arts, saying: ‘You are a winner’. It explained that I had been awarded their Annual Typography contest among 1,740 entries. One hundred and forty two had been selected, but only four in my category! The good news didn’t stop there: ‘Your work will be published in our magazine’s January 2016 issue and a month from now you’ll get your Award of Excellence trophy’. I almost cried of happiness and surprise. Well… not almost, I did cry”, says Ettedgui.
Ettedgui has an upcoming LOVE exhibition in Miami opening on September 15, 2016 at Artisan Kitchen and Bar in Key Biscayne, featuring a unique exhibition of 13 photographs on plexiglass from Ettedgui’s magical works spelling the word LOVE with bits and pieces of the artist’s favorite things. “Explore artist & illustrator Veronica Ettedgui’s ‘Love’ project that expresses the fleeting love of the small details we see in life through typographic portraits” -AIGA / Los Angeles. Also enjoy Veronica Ettedgui’s Book: Things I Love, a collection of 77 Loves and 77 Short love stories written by Toti Vollmer.
The project became a transcendental game in which she paired two of her passions, typography and photography. It all started with a few iPhone pics and from there it transformed into an interesting project for people around the world. She believes that love is a universal theme and is happy to have found her own way to mix and mash her favorite things in meaningful art products. “Finding objects that transform into letters was a fascinating discovery that soon became a challenge: Where is that hidden ‘E’ on a bike? Regarding photography, I only have the basic training I got from Graphic Design School, but I’ve always been fascinated by it. I am looking for an aesthetic in which the letter, color and light are my allies. I barely use Photoshop for sizing or contrast, but don’t manipulate images or use filters. It’s a pretty virgin, raw work,” she says as she giggles.
LOVE is an intimate project for Veronica, she looks for those wonderful four letters in things that she truly enjoys. The process brings a realization of the enormous amount of things, places and actions that the artist and illustrator actually loves, adding a unique flavor to life. "If, like myself, you suffer the hardships of making a living in Venezuela right now. Making an inventory of our blessings is an exercise we seldom do and it’s also a straight road to appreciation and gratefulness. Through my art I am paying homage to life’s little good things and inviting people to start their own inventories of happiness.”
In her journey, taking pictures among traffic lights, bicycles, ice cream bars, guitars, sculptures and arepas, the graphic designer comments on how she has discovered new ways to approach people, places, and cultures. “When you reach someone asking permission to take pictures of their working space or an object they have just because you like it, you always get a yes for an answer. A barber dressed us both up to take selfies and posted them on Instagram! Another guy thought I was going to mug him or something because he saw me laying on the street for 15 minutes trying to get the perfect letters out of his Mini Cooper. I had to negotiate with a tattoo artist so I could walk behind a huge sign that read “Employees Only” … And at the end neither of those photos worked! This is really fun, can’t complain. More so because I’ve had the opportunity to travel after I started this LOVE thing -one of my favorite things on Earth. So trying to summarize the charm of Perú, Madrid, Berlin or NY in four letters with the right flavor was a huge challenge. Focusing my camera on what makes each place special gained me a lot of awareness.”
Credit: direct quotes from 'LOVE: Hidden everywhere' interview with Venezuelan/Colombian journalist Monica Urbina
Labels:
art,
art collectors,
art events,
art exhibition,
art in miami,
art lovers,
arte,
artist,
illustrator,
key biscayne,
miami,
miami art events,
miami art scene,
photography,
typography
Location:
Key Biscayne, FL 33149, USA
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